Her career reflects a consistent commitment to turning sustainability from concept into action; guiding organizations, educators, and changemakers to work with purpose, systems thinking, and measurable impact.

Strategic Sustainability & ESG Development

Yulia works with organizations to design sustainability strategies that are practical, credible, and aligned with global environmental priorities. Her approach combines environmental responsibility with operational clarity, helping institutions integrate sustainability into governance, business models, and decision-making processes.

Global Communication & Narrative Leadership

As Global Communication Manager at Ashoka, Yulia contributes to shaping global narratives around social innovation and systems change. Her work amplifies the voices of changemakers worldwide through communication strategies that combine strategic clarity, human-centered storytelling, and mission-driven messaging.

Education, Teaching & Knowledge Transfer

Yulia served as a Professor at the Sustainability Management School (SUMAS) in Switzerland, teaching Natural Resource Management, Sustainable Business Models, and systems thinking methodologies.

Through her academic and training work, she has designed and delivered more than 100 workshops, executive sessions, and educational programs, guiding professionals and students to understand sustainability not as theory but as applied leadership.

International Sustainability Policy & Institutional Work

Her earlier work includes contributing to the United Nations ITU Sustainability Policy, supporting sustainable procurement training, and working on initiatives linked to the UN

Climate Neutral Strategy.
These experiences strengthened her ability to bridge policy frameworks with real-world implementation.

Environmental Media & Public Awareness Initiatives

Yulia co-founded an Ocean-focused TV channel, producing exhibitions and large-scale awareness initiatives dedicated to ocean conservation and environmental responsibility.

Her media initiatives brought sustainability into public dialogue, engaging thousands of participants and international partners.

Innovation in Sustainable Engagement

Among her pioneering initiatives was launching the first Green Fitness Rating in Russia, encouraging businesses and communities to evaluate sustainability practices through accessible frameworks.

Her projects consistently demonstrate an ability to connect diverse stakeholders around shared environmental and social goals.

Independent Consulting & Strategic Advisory

As an Independent Sustainability Consultant based in Switzerland, Yulia supports organizations, institutions, and hospitality brands in building impact-driven sustainability programs and communication systems.

A Commitment to Practical Sustainability

Yulia Koroleva’s work reflects a rare ability to connect sustainability thinking with real institutional action. Through her roles across international organizations, education, and environmental media, she consistently translates complex environmental challenges into clear strategies, meaningful dialogue, and collaborative initiatives.

Her work continues to bring together business leaders, educators, policymakers, and civil society, building practical pathways for organizations seeking responsible growth and long-term environmental stewardship.